Understanding the Hummingbird Update

What Google’s Latest Algorithm Change Means to Businesses Consumers As always, the latest Google update has everybody talking. And little wonder. According to Forbes, â€Å"The update, code-named Hummingbird, is the biggest change to the underpinnings of the world’s leading search engine since early 2010, when Google upgraded its algorithm to one it called Caffeine.† Designed to coincide with Google’s 15th anniversary, the Hummingbird update consists of an entirely revamped algorithm that makes Google capable of responding more effectively to long, complex â€Å"conversational† search queries, making many question the future value of keywords and traditional SEO methods. Creating still greater worries for search marketers, Hummingbird follows closely on the heels of Google’s recent decision to switch to secure search for all users — with the two changes combining to create a one-two punch that’s causing a few equilibrium issues for webmasters. A New Google Search Algorithm Silently Slipped In While already in effect, having been gradually — and surreptitiously — introduced over the last month or so, the latest revamp of Google’s search formula, despite affecting about 90 percent of global searches, has apparently been noticed by few. Yet, those who pay closer attention to their search results may have already begun seeing more relevant links appearing in their SERPs in response to their most complex search queries. As for businesses, some may potentially have seen their search traffic rise or fall since the implementation of the new algorithm, depending on their current SEO practices. Yet, no matter which side of the search equation you happen to be on, this development represents good news for those who aren’t trying to game the system. As a consumer, you’ll be more likely to get the answers you actually want rather than those that relate to the various literal meanings of the terms used in your query, many of which, prior to the update, would have had absolutely nothing to do with your actual search goal. As a business, you should see more organic traffic reaching your website that may never have ended up there through literal keyword â€Å"relevance† alone. Analysis Advice for Businesses in Light of Hummingbird What is the upshot of the new Hummingbird algorithm, and how will it affect search marketers and the webmasters who oversee their websites? Perhaps even more importantly, what can businesses do to come out on the winning end of the deal in the aftermath of Hummingbird? The following information and suggestions should help reassure those website owners who are not resorting to Gray Hat or Black Hat SEO tactics to draw undeserved traffic to their sites: 1. As alluded to above, the new wider implementation of the conversational search that Google originally began using in its Chrome browser when it introduced Knowledge Graph last year and is now applying across the entire Web should offer brand new opportunities to businesses as searchers take advantage of Google’s ability to respond to the overall meaning of their queries and are thereby directed to relevant websites they may never have otherwise found. As always, websites that contain a wealth of related terminology sprinkled throughout their content to support their main keywords will give Google much more to work with in parsing these conversational queries in such a way that the right users find their sites. 2. SEO is not dead. Keywords may no longer be used in quite the same way they were previously — a good thing overall since they were so often misused or ineffective — yet they will still feature prominently in search queries in the sense that they will remain a vital part of the language used to express the searcher’s intent. As one analyst has stated, â€Å"As long as search engines require us to enter some type of term in order to find information, nobody can convince me that keywords aren’t and won’t continue to be important.† 3. Despite the comprehensive changes brought about by Hummingbird, one thing still hasn’t changed where Google is concerned (and never will): Publishing relevant, helpful, value-added unique content that’s aimed at people and not search engines is the best way to rank well in Google search results. As long as businesses publish original, high-quality content that meets peoples’ needs and attracts credible inbound links, they have little to worry about. As the analysis of one CBS Moneywatch writer concluded, â€Å"The upshot for many companies is that they’ll need to become less reliant on keywords in collecting customer data and focus more on providing content that is of value to the people they want to reach.† For businesses, this may be the crux of the Hummingbird matter.

Definition and Examples of Colligative Properties

Definition and Examples of Colligative Properties Colligative Properties Definition Colligative properties are properties of solutions that depend on the number of particles in a volume of solvent  (the concentration) and not on the mass  or identity of the solute particles. Colligative properties are also affected by temperature. Calculation of the properties only works perfectly for ideal solutions. In practice, this means the equations for colligative properties should only be applied to dilute real solutions when a nonvolatile solute is dissolved in a volatile liquid solvent. For any given solute to solvent mass ratio, any colligative property is inversely proportional to the molar mass of the solute. The word colligative comes from the Latin word colligatus, which means bound together, referring to how the properties of a solvent are bound to the concentration of solute in a solution. How Colligative Properties Work When a solute is added to a solvent to make a solution, the dissolved particles displace some of the solvent in the liquid phase. This reduces the concentration of the solvent per unit of volume. In a dilute solution, it doesnt matter what the particles are, just how many of them are present. So, for example, dissolving CaCl2 completely would yield three particles (one calcium ion and two chloride ions), while dissolving NaCl would only produce two particles (a sodium ion and a chloride ion). The calcium chloride would have a greater effect on colligative properties than the table salt. This is why calcium chloride is a more effective de-icing agent at lower temperatures than ordinary salt. What Are the Colligative Properties? Examples of colligative properties include  vapor pressure  lowering, freezing point depression, osmotic pressure, and boiling point elevation. For example, adding a pinch of salt to a cup of water makes the water freeze at a lower temperature than it normally would, boil at a higher temperature, have a lower vapor pressure, and changes its osmotic pressure. While colligative properties are generally considered for nonvolatile solutes, the effect also applies to volatile solutes (although it may be harder to calculate). For example, adding alcohol (a volatile liquid) to water lowers the freezing point below that ordinarily seen for either pure alcohol or pure water. This is why alcoholic beverages tend not to freeze in a home freezer. Freezing Point Depression and Boiling Point Elevation Equations Freezing point depression may be calculated from the equation: ΔT iKfmwhereΔT Change in temperature in  °Ci van t Hoff factorKf   molal freezing point depression  constant or cryoscopic constant in  °C kg/molm molality of the solute in mol solute/kg solvent Boiling point elevation may be calculated from the equation: ΔT Kbm whereKb   ebullioscopic constant (0.52 °C kg/mol for water)m molality of the solute in mol solute/kg solvent Ostwalds Three Categories of Solute Properties Wilhelm Ostwald introduced the concept of colligative properties in 1891. He actually proposed three categories of solute properties: Colligative properties depend only on solute concentration and temperature, not on the nature of the solute particles.Constitutional properties depend on the molecular structure of the solute particles in a solution.Additive properties are the sum of all the properties of the particles. Additive properties are dependent on the molecular formula of the solute. An example of an additive property is mass.

Definition and Examples of Colligative Properties

Definition and Examples of Colligative Properties Colligative Properties Definition Colligative properties are properties of solutions that depend on the number of particles in a volume of solvent  (the concentration) and not on the mass  or identity of the solute particles. Colligative properties are also affected by temperature. Calculation of the properties only works perfectly for ideal solutions. In practice, this means the equations for colligative properties should only be applied to dilute real solutions when a nonvolatile solute is dissolved in a volatile liquid solvent. For any given solute to solvent mass ratio, any colligative property is inversely proportional to the molar mass of the solute. The word colligative comes from the Latin word colligatus, which means bound together, referring to how the properties of a solvent are bound to the concentration of solute in a solution. How Colligative Properties Work When a solute is added to a solvent to make a solution, the dissolved particles displace some of the solvent in the liquid phase. This reduces the concentration of the solvent per unit of volume. In a dilute solution, it doesnt matter what the particles are, just how many of them are present. So, for example, dissolving CaCl2 completely would yield three particles (one calcium ion and two chloride ions), while dissolving NaCl would only produce two particles (a sodium ion and a chloride ion). The calcium chloride would have a greater effect on colligative properties than the table salt. This is why calcium chloride is a more effective de-icing agent at lower temperatures than ordinary salt. What Are the Colligative Properties? Examples of colligative properties include  vapor pressure  lowering, freezing point depression, osmotic pressure, and boiling point elevation. For example, adding a pinch of salt to a cup of water makes the water freeze at a lower temperature than it normally would, boil at a higher temperature, have a lower vapor pressure, and changes its osmotic pressure. While colligative properties are generally considered for nonvolatile solutes, the effect also applies to volatile solutes (although it may be harder to calculate). For example, adding alcohol (a volatile liquid) to water lowers the freezing point below that ordinarily seen for either pure alcohol or pure water. This is why alcoholic beverages tend not to freeze in a home freezer. Freezing Point Depression and Boiling Point Elevation Equations Freezing point depression may be calculated from the equation: ΔT iKfmwhereΔT Change in temperature in  °Ci van t Hoff factorKf   molal freezing point depression  constant or cryoscopic constant in  °C kg/molm molality of the solute in mol solute/kg solvent Boiling point elevation may be calculated from the equation: ΔT Kbm whereKb   ebullioscopic constant (0.52 °C kg/mol for water)m molality of the solute in mol solute/kg solvent Ostwalds Three Categories of Solute Properties Wilhelm Ostwald introduced the concept of colligative properties in 1891. He actually proposed three categories of solute properties: Colligative properties depend only on solute concentration and temperature, not on the nature of the solute particles.Constitutional properties depend on the molecular structure of the solute particles in a solution.Additive properties are the sum of all the properties of the particles. Additive properties are dependent on the molecular formula of the solute. An example of an additive property is mass.

Definition and Examples of Colligative Properties

Definition and Examples of Colligative Properties Colligative Properties Definition Colligative properties are properties of solutions that depend on the number of particles in a volume of solvent  (the concentration) and not on the mass  or identity of the solute particles. Colligative properties are also affected by temperature. Calculation of the properties only works perfectly for ideal solutions. In practice, this means the equations for colligative properties should only be applied to dilute real solutions when a nonvolatile solute is dissolved in a volatile liquid solvent. For any given solute to solvent mass ratio, any colligative property is inversely proportional to the molar mass of the solute. The word colligative comes from the Latin word colligatus, which means bound together, referring to how the properties of a solvent are bound to the concentration of solute in a solution. How Colligative Properties Work When a solute is added to a solvent to make a solution, the dissolved particles displace some of the solvent in the liquid phase. This reduces the concentration of the solvent per unit of volume. In a dilute solution, it doesnt matter what the particles are, just how many of them are present. So, for example, dissolving CaCl2 completely would yield three particles (one calcium ion and two chloride ions), while dissolving NaCl would only produce two particles (a sodium ion and a chloride ion). The calcium chloride would have a greater effect on colligative properties than the table salt. This is why calcium chloride is a more effective de-icing agent at lower temperatures than ordinary salt. What Are the Colligative Properties? Examples of colligative properties include  vapor pressure  lowering, freezing point depression, osmotic pressure, and boiling point elevation. For example, adding a pinch of salt to a cup of water makes the water freeze at a lower temperature than it normally would, boil at a higher temperature, have a lower vapor pressure, and changes its osmotic pressure. While colligative properties are generally considered for nonvolatile solutes, the effect also applies to volatile solutes (although it may be harder to calculate). For example, adding alcohol (a volatile liquid) to water lowers the freezing point below that ordinarily seen for either pure alcohol or pure water. This is why alcoholic beverages tend not to freeze in a home freezer. Freezing Point Depression and Boiling Point Elevation Equations Freezing point depression may be calculated from the equation: ΔT iKfmwhereΔT Change in temperature in  °Ci van t Hoff factorKf   molal freezing point depression  constant or cryoscopic constant in  °C kg/molm molality of the solute in mol solute/kg solvent Boiling point elevation may be calculated from the equation: ΔT Kbm whereKb   ebullioscopic constant (0.52 °C kg/mol for water)m molality of the solute in mol solute/kg solvent Ostwalds Three Categories of Solute Properties Wilhelm Ostwald introduced the concept of colligative properties in 1891. He actually proposed three categories of solute properties: Colligative properties depend only on solute concentration and temperature, not on the nature of the solute particles.Constitutional properties depend on the molecular structure of the solute particles in a solution.Additive properties are the sum of all the properties of the particles. Additive properties are dependent on the molecular formula of the solute. An example of an additive property is mass.

Overview of 1916 During World War 1

Overview of 1916 During World War 1 Previous: 1915 - A Stalemate Ensues | World War I: 101 | Next: A Global Struggle Planning for 1916 On December 5, 1915, representatives of the Allied powers gathered at the French headquarters in Chantilly to discuss plans for the coming year. Under the nominal leadership of General Joseph Joffre, the meeting came to the conclusion that the minor fronts that had been opened in places such as Salonika and the Middle East would not be reinforced and that the focus would be on mounting coordinating offensives in Europe. The goal of these was to prevent the Central Powers from shifting troops to defeat each offensive in turn. While the Italians sought to renew their efforts along the Isonzo, the Russians, having made good their losses from the previous year, intended to advance into Poland. On the Western Front, Joffre and the new commander of the British Expeditionary Force (BEF), General Sir Douglas Haig, debated strategy. While Joffre initially favored several smaller assaults, Haig desired to launch a major offensive in Flanders. After much discussion, the two decided on a combined offensive along the Somme River, with the British on the north bank and the French on the south. Though both armies had been bled in 1915, they had succeeded in raising large numbers of new troops which allowed the offensive to move forward. Most notable of these were the twenty-four New Army divisions formed under the guidance of Lord Kitchener. Comprised of volunteers, the New Army units were raised under the promise of those who joined together would serve together. As a result, many of the units were comprised of soldiers from the same towns or localities, leading to them being referred to as Chums or Pals battalions. German Plans for 1916 While Austrian Chief of Staff Count Conrad von HÃ ¶tzendorf made plans for attacking Italy through the Trentino, his German counterpart, Erich von Falkenhayn, was looking to the Western Front. Incorrectly believing that the Russians had been effectively defeated the year before at Gorlice-Tarnow, Falkenhayn decided to concentrate Germanys offensive power on knocking France out of the war with the knowledge that with the loss of their main ally, Britain would be forced to sue for peace. To do so, he sought attack the French at a vital point along line and one that they would not be able to retreat from due to issues of strategy and national pride. As a result, he intended to compel the French to commit to a battle that would bleed France white. In assessing his options, Falkenhayn selected Verdun as the target of his operation. Relatively isolated in a salient in the German lines, the French could only reach the city over one road while it was located near several German railheads. Dubbing the plan Operation Gericht (Judgment), Falkenhayn secured Kaiser Wilhelm IIs approval and began massing his troops. The Battle of Verdun A fortress town on the Meuse River, Verdun protected the plains of Champagne and the approaches to Paris. Surrounded by rings of forts and batteries, Verduns defenses had been weakened in 1915, as artillery was shifted to other sections of the line. Falkenhayn intended to launch his offensive on February 12, but it was postponed nine days due to poor weather. Alerted to the attack, the delay allowed the French to reinforce the citys defenses. Surging forward on February 21, the Germans succeeded in driving the French back. Feeding reinforcements into the battle, including General Philippe Petains Second Army, the French began to inflict heavy losses on the Germans as the attackers lost the protection of their own artillery. In March, the Germans changed tactics and assaulted the flanks of Verdun at Le Mort Homme and Cote (Hill) 304. Fighting continued to rage through April and May with Germans slowly advancing, but at a massive cost (Map). The Battle of Jutland As fighting raged at Verdun, the Kaiserliche Marine began planning efforts to break the British blockade of the North Sea. Outnumbered in battleships and battlecruisers, the commander of the High Seas Fleet, Vice Admiral Reinhard Scheer, hoped to lure part of the British fleet to its doom with the goal of evening the numbers for a larger engagement at a later date. To accomplish this, Scheer intended to have Vice Admiral Franz Hippers scouting force of battlecruisers raid the English coast to draw out Vice Admiral Sir David Beattys Battlecruiser Fleet. Hipper would then retire, luring Beatty towards the High Seas Fleet which would destroy the British ships. Putting this plan into action, Scheer was unaware that British codebreakers had notified his opposite number, Admiral Sir John Jellicoe, that a major operation was in the offing. As a result, Jellicoe sortied with his Grand Fleet to support Beatty. Clashing on May 31, around 2:30 PM on May 31, Beatty was roughly handled by Hipper and lost two battlecruisers. Alerted to the approach of Scheers battleships, Beatty reversed course towards Jellicoe. The resulting fight proved the only major clash between the two nations battleship fleets. Twice crossing Scheers T, Jellicoe compelled the Germans to retire. The battle concluded with confused night actions as the smaller warships met each other in the dark and the British attempted to pursue Scheer (Map). While the Germans succeeded in sinking more tonnage and inflicting higher casualties, the battle itself resulted in a strategic victory for the British. Though the public had sought a triumph similar to Trafalgar, the German efforts at Jutland failed to break the blockade or significantly reduce the Royal Navys numerical advantage in capital ships. Also, the result led to the High Seas Fleet effectively remaining in port for the remainder of the war as the Kaiserliche Marine turned its focus to submarine warfare. Previous: 1915 - A Stalemate Ensues | World War I: 101 | Next: A Global Struggle Previous: 1915 - A Stalemate Ensues | World War I: 101 | Next: A Global Struggle The Battle of the Somme As a result of the fighting at Verdun, the Allied plans for an offensive along the Somme were modified to make it a largely British operation. Moving forward with the goal of easing pressure on Verdun, the main push was to come from General Sir Henry Rawlinsons Fourth Army which was largely comprised of Territorial and New Army troops. Preceded by a seven-day bombardment and the detonation of several mines under German strong points, the offensive began at 7:30 AM on July 1. Advancing behind a creeping barrage, British troops encountered heavy German resistance as the preliminary bombardment had been largely ineffective. In all areas the British attack achieved little success or was repulsed outright. On July 1, the BEF suffered over 57,470 casualties (19,240 killed) making it the bloodiest day in the history of the British Army (Map). While the British attempted to restart their offensive, the French component had success south of the Somme. By July 11, Rawlinsons men captured the first line of German trenches. This compelled the Germans to halt their offensive at Verdun in order to reinforce the front along the Somme. For six weeks, fighting became a grinding battle of attrition. On September 15, Haig made a final attempt at a breakthrough at Flers-Courcelette. Achieving limited success, the battle saw the debut of the tank as a weapon. Haig continued to push until the battles conclusion on November 18. In over four months of fighting, the British took 420,000 casualties while the French sustained 200,000. The offensive gained around seven miles of front for the Allies and the Germans lost around 500,000 men. Victory at Verdun With the opening of fighting at the Somme, the pressure on Verdun began to wane as German troops were shifted west. The high water mark of the German advance was reached on July 12, when troops reached Fort Souville. Having held, the French commander in Verdun, General Robert Nivelle, began planning a counter-offensive to push the Germans back from the city. With the failure of his plan to take Verdun and setbacks in the East, Falkenhayn was replaced as chief of staff in August by General Paul von Hindenburg. Making heavy use of artillery barrages, Nivelle began attacking the Germans on October 24. Recapturing key forts on the citys outskirts, the French had success on most fronts. By the end of fighting on December 18, the Germans had effectively been driven back to their original lines. The fighting at Verdun cost the French 161,000 dead, 101,000 missing, and 216,000 wounded, while the Germans lost 142,000 killed and 187,000 wounded. While the Allies were able to replace these losses, the Germans increasingly were not. The Battle of Verdun and the Somme became symbols of sacrifice and determination for the French and British Armies. The Italian Front in 1916 With the war raging on the Western Front, HÃ ¶tzendorf moved forward with his offensive against the Italians. Irate at Italys perceived betrayal of its Triple Alliance responsibilities, HÃ ¶tzendorf opened a punishment offensive by attacking through the mountains of the Trentino on May 15. Striking between Lake Garda and the headwaters of the River Brenta, the Austrians initially overwhelmed the defenders. Recovering, the Italians mounted a heroic defense which halted the offensive at a cost of 147,000 casualties. Despite the losses sustained in the Trentino, the overall Italian commander, Field Marshal Luigi Cadorna, pressed forward with plans for renewing attacks in the Isonzo River valley. Opening the Sixth Battle of the Isonzo in August, the Italians captured the town of Gorizia. The Seventh, Eight, and Ninth battles followed in September, October, and November but gained little ground (Map). Russian Offensives on the Eastern Front Committed to offensives in 1916 by the Chantilly conference, the Russian Stavka began preparations for attacking the Germans along the northern part of the front. Due to additional mobilization and the re-tooling of industry for war, the Russians enjoyed an advantage in both manpower and artillery. The first attacks began on March 18 in response to French appeals to relieve pressure on Verdun. Striking the Germans on either side of Lake Naroch, the Russians sought to retake the town of Vilna in Eastern Poland. Advancing on a narrow front, they made some progress before the Germans began counterattacking. After thirteen days of fighting, the Russians admitted defeat and sustaining 100,000 casualties. In the wake of the failure, the Russian Chief of Staff, General Mikhail Alekseyev convened a meeting to discuss offensive options. During the conference, the new commander of the southern front, General Aleksei Brusilov, proposed an attack against the Austrians. Approved, Brusilov carefully planned his operation and moved forward on June 4. Using new tactics, Brusilovs men attacked on a wide front overwhelmed the Austrian defenders. Seeking to take advantage of Brusilovs success, Alekseyev ordered General Alexei Evert to attack the Germans north of the Pripet Marshes. Hastily prepared, Everts offensive was easily defeated by the Germans. Pressing on, Brusilovs men enjoyed success through early September and inflicted 600,000 casualties on the Austrians and 350,000 on the Germans. Advancing sixty miles, the offensive ended due to a lack of reserves and the need to aid Romania (Map). Romanias Blunder Previously neutral, Romania was enticed to join the Allied cause by a desire to add Transylvania to its borders. Though it had had some success during the Second Balkan War, its military was small and country faced enemies on three sides. Declaring war on August 27, Romanian troops advanced into Transylvania. This was met by a counter-offensive by German and Austrian forces, as well as attacks by the Bulgarians to the south. Quickly overwhelmed, the Romanians retreated, losing Bucharest on December 5, and were forced back to Moldavia where they dug in with Russian assistance (Map). Previous: 1915 - A Stalemate Ensues | World War I: 101 | Next: A Global Struggle

Islam Religion Field Research Paper Example | Topics and Well Written Essays - 1750 words

Islam Religion Field - Research Paper Example It is partially due to the very reality that faith in the Supreme Being is in the basic human instinct, which could not be denied or ignored altogether. â€Å"The critical difference between a religious and non-religious person is the acceptance of the transcendent, or otherworldliness, as the first reality. The transcendent provides a vehicle for meaning outside life itself and because, to the religious person, it has ontological primacy over the material world it provides a solid grounding.† (Prevos, 2005:3) Hence, religion gives meaning to human life, by making people oriented with the morality, ethics, values and systematic patterns of acting, reacting and behaving while entering into interaction with the social and natural environment. Thousands of religious belief systems exist on the face of the mother-earth, which maintain several similarities and differences from one another in nature, scope and teachings. In the long list of countless beliefs, Abrahamic faiths, inclu ding Judaism, Christianity and Islam, are quite distinguishing ones from the rest, and seek inspiration from one and the same light. Not only this that the Holy Scriptures of these three faiths narrate the same tales, but also all the three share one and the same mythology including the Oneness of God, existence of the holy prophets, angels, heaven and hell, Day of Resurrection and life after death., and reward and punishment on the concrete foundations of the deeds and misdeeds performed and committed respectively during their stay on earth as mortals. Although the Abrahamic religions are similar to one another in different ways, the followers of these faiths abhor each other and observe serious reservations on the basis of the misconceptions they have developed for one another without conducting any in-depth research on the philosophy and doctrine of purported rival faiths. It is therefore all the three Abrahamic faiths appear to be at daggers drawn against one another, where slig htest space of displaying tolerance towards one another has turned out to be a dream particularly during the contemporary times. The same was the situation with me, as being the true follower of the Christian faith, I viewed Islam as the religion consisted of extremists and fundamentalists, which condemned and censured people’s mixing up with the Jews and Christians as well as developing cordial social and corporate relationships with them at any cost. I also view the Muslims as hard-hearted nation, which looks down upon the others by declaring them pagans, atheists and infidels. Keeping in mind all these reservations, I decided to attend a religious gathering arranged and organized by the Muslims for some spiritual and moral purpose, so that I could have personal experience of the teachings and behavior adopted and observed by the Muslims. Though I had developed the very idea that interviewing some religious person at an Islamic center might bring some alteration in my estab lished onion about the Muslims, yet attending of the gathering brought revolutionary changes in my views about the community I had maintained serious reservations in past, and I returned from there carrying new image about Islam and Muslims at large. Last week I visited a mosque, situated in my city during the month of Ramadan, the ninth month according to the Islamic calendar. The month is reserved for fasting, and the Muslims keep fast the entire month from dawn to the sunset. However, the Shiite Muslims break their fast after ten minutes of sunset, as they argue that the sunset completes after seven to ten minutes of the apparent disappearance of the sun. Somehow,

Review of Technology Opportunities for GLM's Information Systems Research Paper

Review of Technology Opportunities for GLM's Information Systems Management 2012-2017 - Research Paper Example This new technology has been seen to have a lot of potential. With the advent of information technology, there is a lot to be desired with the adoption of mobile applications. The mobile phone technology is proving to be a simple and effective method of managing applications and businesses. There is also the technology of customer relationship management software that has been used and employed extensively. With the use of this enterprise software, it is simple to manage the relationship that the organization has with the clients. It is good to know what the clients require. This paper will look at the role that the three technologies have on GLM Company. It will assess the role that these three technologies have. Introduction There have been some trends which have boosted the growth of enterprise software in the market. The first factor that was considered is the achievement of integrated information architectures which is used to improve the performance of business systems. When on e company adopts the use of enterprise software, the competition will also be compelled to adopt enterprise software so that they are at par in competition. The second fact that has boosted the adoption of packaged software is the Y2K bug which was feared as the world turned to the millennium. Since the bug was solved, another factor is the striving of the European Union to have one currency. This encouraged the companies to have packaged software to replace tailor-made software solutions. This is seen as a way of solving a universal bug instead of having independent software developers. This is hard because there will be difficulty if bugs like Y2K is realized in the market. Another factor is that there is the paradigm shift of businesses from the offline systems to e-commerce. There are the greater advances in technology where the companies are shifting to the use of the Internet for solutions to the problems and challenges found in the business world. A brief review of the organi zation’s IS/IM to date after the implementation of the findings from BCCD The organization’s information system has been greatly improved since the implementation of the finding from BCCD. The operations and activities in different departments have been running on smoothly. The major challenges the organization faces and need to be addressed is the fact the different systems that are running in each department are independent. These make the flow of information from one department to another and hence slow down the speed of doing business. Another issue that still exists is the fact that these systems are managed separately. This gives room to risk like fraud. As such there is need for improvement in the system so that these entire shortcomings are addressed. We must enhance marketing capability to respond to new markets 2. We must improve customer communication 3. We must build integrated IT systems which are easy to manage and responsive to customer needs 4. We must improve working environment and practices for staff. 5. We must provide customer support training for key customer interface staff. 6. We must enhance sales to increase existing markets. Description of the technologies Mobile technologies One challenge that the company has been facing is ensuring that they are efficient in offering the services and also being able to outdo its competing firms. Often, the staff is faced with the difficulty of both attending to clients and attending the training workshops that were demanded. The